Date: June 15

Elder abuse is real. It’s often invisible. And it’s happening closer than you think.
This day urges us to recognize, prevent, and stand against the abuse of older adults in our homes, communities, and institutions.
Why This Day Matters
- Over 141 million older people worldwide experience abuse each year
- Abuse often goes unreported due to fear, isolation, or shame
- Elder abuse can shorten life expectancy and severely impact mental and physical health
- Respecting the elderly is a sign of a healthy, compassionate society
Types of Elder Abuse
- Physical Abuse: Hitting, pushing, restraining, or rough handling
- Emotional Abuse: Yelling, intimidation, humiliation, or isolation
- Financial Abuse: Theft, fraud, or misuse of savings and property
- Neglect: Failure to provide food, care, or medication
- Sexual Abuse: Any non-consensual sexual contact
- Digital Abuse: Forcing, manipulating, or stealing digital data or social accounts
Warning Signs to Watch Out For
- Unexplained injuries or recurring bruises
- Fearful behavior around certain people
- Sudden withdrawal or depression
- Missing money, valuables, or bank activity
- Poor hygiene, malnutrition, bedsores
- Over-sedation or untreated medical conditions
Who’s Most Vulnerable?
- Seniors who live alone or are fully dependent on caregivers
- Elders with dementia, Alzheimer’s, or physical disabilities
- Women and older persons aged 80+
- Those with limited financial resources or no family support
Why Abuse Goes Unreported
- Fear of losing care or shelter
- Emotional attachment to the abuser (often a relative)
- Belief that abuse is a “family matter”
- Lack of awareness of legal rights or support systems

What Can You Do Today?
✅ Check on elderly relatives, neighbors, or friends regularly
✅ Listen non-judgmentally if an elder confides in you
✅ Report any suspected abuse to elder helplines or authorities
✅ Encourage families to treat elders with care, not control
✅ Share educational content to raise awareness in your circle
✅ Support senior care homes and NGOs through donations or volunteering
Helplines and Support in India
- Elder Helpline – 14567 (toll-free)
- HelpAge India – 1800-180-1253
- Police – 100 or local Senior Citizen Cells
What Governments and Communities Must Do
- Stricter laws and faster action against abusers
- Regular audits in old-age homes and care facilities
- Awareness campaigns at schools, workplaces, and residential areas
- Accessible reporting platforms for senior citizens
- Training for caregivers on elder rights and ethics
Together, Let’s Say: No More Silence
🟣 Wear Purple on June 15 to show your support
📢 Raise your voice against elder abuse—online and offline
❤️ Promote empathy, dignity, and safety for every aging individual
Aging is not a burden. It’s a phase of life that deserves love, care, and respect.
Let’s ensure no elder suffers in silence.
Be the voice they can trust. Be the shield they need.